Chatter, Salesfoprce.com’s enterprise social networking application, is going mobile with the company’s release today of a version of which can run on Android-powered mobile devices and another iteration for Apple’s iOS operating system soon afterwards.
However, while Facebook is geared towards more personal social networking, Chatter is used in a business context. Essentially, Chatter provides subscribers with real-time information streams and updates about clients, partners and campaigns and enables users to share and collaborate on files.
Chatter now has 195,00 active social networks and is employed by such companies as Virgin America, Kelly Services, Design Within Reach and Vodafone Australia.
The application was previously focused on desktop and laptop computers but this most recent update brings it to the mobile realm, said Salesforce.com.
“The proliferation of mobile devices has changed employee expectations – they want the apps they interact with at work to be like the apps they use for their personal lives – easy to navigate and use from any device,” a statement from the company said.
With the new upgrade Chatter account holders can now use the app on mobile to do the following:
– Access all customer information stored inside Salesforce including customer accounts, campaigns, case leads, opportunities and custom apps built on top of the Salesforce platform. Users can get real-time updates such as quote approvals, service inquiry or social conversation
– Create and edit information from the new publisher tool that lets users scroll through a variety of photos, files, polls, task and other data