Mobile subscriptions close to 10 billionIn the first quarter of this year the total mobile subscriptions — including those who have more than one device or who share one device — exceeded 6.4 billion. That’s up 8 per cent over the same period a year ago. By the end of 2018 there will be 9.1 billion subscriptions.
Mobile broadband subscriptionsTotal global mobile broadband subscriptions — which includes people using smart phones, tablets and modems — were around 1.7 billion in the first quarter of this year. By the end of 2018 that will hit 7 billion.
The future is LTEThe 4G mobile data technology called LTE is rolling out faster than expected: By 2018 there will be 2 billion subscriptions worldwide. About 70 per cent of North American subscribers will have LTE devices, compared to 35 per cent in Europe. In five years 60 per cent of the world’s population will have access to an LTE network (Ericsson graphic).
No stopping data traffic Data is everything in mobile — that’s why we want faster networks. So it’s no surprise that data traffic doubled between Q1 2012 and the first quarter of this year. But note this: Global data traffic leapt 19 per cent between the fourth quarter of last year and the first quarter of this year.
Size mattersDespite our love of smart phones, we prefer mobile PCs (which includes tablets, laptops and mobile routers) for heavy data viewing. On average a mobile PC generates about five times more traffic than a smart phone — about 2.5 GB of data a month at the end of 2012 compared to 450 MB from smart phones. By 2018 that will be 11 GB a month vs 2 GB. Note, however, in some parts of the world smart phone use will be higher.
Show us your videoThe fastest growing segment in mobile data traffic is video, driven by increasing content, faster networks, bigger screens and better resolutions. Video traffic will grow 60 per cent annually, so by 2018 it will account for half of global data traffic.
It’s the network, guysAttention carriers: Want to keep subscribers? Improving network performance has twice the impact on customer loyalty compared to measures like improving customer support. And it’s four times as effective as introducing loyalty rewards (Ericsson graphic)