It wasn’t too many years ago that Twitter was viewed basically as a toy. But once marketers realized its massive potential, things changed. When you hear about big data, in this case, of the unstructured variety, Twitter invariably pops up. There’s a very large market now for analytics tools that can sift through millions of tweets and determine customer sentiment.
Twitter favours business apps in new API
We'd love to hear your opinion about this or any other story you read in our publication.
Jim Love, Chief Content Officer, IT World Canada
Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.