Taking off with content management

Could content management be the next killer app? The demand for content management software is growing faster than even the demand for security software purchases, although the latter still tops infrastructure purchase plans, reveals analyst Tom Pohlmann with Forrester Research Inc.

His report, 2005 Enterprise IT Outlook, charts a 15 per cent increase in the demand for content management cited among North American participants over the previous year.

Fellow Forrester analyst Connie Moore cites three reasons for an increase in 2005 in the worldwide demand for Web content management (WCM) in particular.

Firstly, enterprises have a renewed interest in e-business Web sites in addition to their current focus on intranets. Secondly, custom-built sites will be replaced with WCM for second-generation Web sites. Finally, buyers feel more convinced of WCM vendors’ viability as WCM has been absorbed into enterprise content management.

Here are two companies at different stages along the content management route: Bombardier Aerospace and United Auto Parts Inc. (UAP). UAP is using an intranet to give employees access to the data they need, although they must navigate their way to get to where that information resides.

Bombardier uses portal technology to provide staff with individual home pages as a personalized view into their section, department and organization. Both companies are eliminating wasted time and money, and thus improving corporate efficiency. Read the accompanying articles below to see how these firms are taking off with content management.

Bombardier’s story

UAP’s story

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Jim Love, Chief Content Officer, IT World Canada

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