Friday, June 25, 2021

SLIDESHOW: Five M

Social CRM (customer relationship management) means including social networks as part of an existing traditional CRM strategy so organizations can maintain customer relationships on the social Web. Here are five M’s of social CRM that businesses should follow, according to San Mateo, Calif.-based research group Altimeter Group.

 

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Follow Kathleen Lau on Twitter: @KathleenLau

 

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