Offering better user experiences through data analytics

In an increasingly crowded marketplace, it can be brutally difficult to find a patch of clean, uncluttered ground on which to work up a competitive advantage. Some might say it has all been done before, that finding an edge is largely a matter of name recognition, with a sprig of luck thrown in. However, as many a data analyst would tell you, recent innovations in technology, specifically AI and analytics, have made the task of finding that elusive edge abundantly possible.

Today’s successful enterprise knows there is a strong link between success and offering end users a great (and ever-evolving) experience. The numbers certainly don’t lie about what makes today’s end user tick:

  • Over half of them say a bad mobile experience makes them less likely to engage with a company
  • Mobile users are five times more likely to leave a non-mobile optimized site
  • Six of ten feel more positive about a brand after consuming content from it
  • Seven of ten learn about organizations through their blogs as opposed to their ads

Many companies today see a path to true competitive through the creation of engaging and authentic customer experiences. Unfortunately, many organizations are at a loss as to how to go about building it (both the content and the overall experience). They know it must be done; they’re just not sure how to do it.

For many who have successfully built — and daily improve — the experience(s) they offer end users, the answer lies in using advanced data analytics. Through this, they have found it is not only possible but actually not that difficult to give people what they want and have come to expect. For those who have yet to find their “CX groove,” however, the question looms ever large: “Where to begin?”

Recently, stadium operators across North America were facing a problem. The once wildly engaged sports fans that had packed stadiums and arenas for a generation were beginning to stay home. Armed with new technology options, fans were satisfying their sports and entertainment hunger with on-demand viewing and swiping through social media from the comfort of their couch.

To entice fans back to their venue, Calgary Sports and Entertainment Corporation turned to data analytics to get to know their audience better. With the help of Dell EMC, they introduced systems to measure everything from tickets sales to refreshment kiosk traffic and preferred game souvenirs.

On April 18th, join IT World Canada (ITWC) CIO Jim Love with guests Ziad Mehio and Deniece Kennedy of Calgary Sports and Entertainment Corporation, and Dell EMC data analytics leader Erin K. Banks as they explore how analytics helped Calgary Sports and Entertainment Corporation score big with fans.

Along with lessons that can be applied in other businesses, this session will also provide information about:

  • Choosing the “right” data to analyze
  • Understanding your audience
  • Why you need to improve your customer experience
  • Integrating “actionable” analytics into your business model

Register now for “How data analytics is reshaping the fan experience in Calgary.”

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Jim Love, Chief Content Officer, IT World Canada

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Glenn Weir
Glenn Weir
Content writer at IT World Canada. Book lover. Futurist. Sports nut. Once and future author. Would-be intellect. Irish-born, Canadian-raised.

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