Could location-based wireless marketing make your mobile delivery staff more or less efficient? They won’t have trouble finding their destinations, but what about their productivity when they receive the message on their cell phones that a hot batch of double chocolate fudge chip cookies are waiting just around the corner and to their left?
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →
Jim Love, Chief Content Officer, IT World Canada