Macromedia Inc. has unveiled new releases of two of its Web site authoring tools – Aria and LikeMinds. Both Aria and LikeMinds are aimed at enterprises that need to build and manage complex, interactive and mission-critical Web sites. Aria is a Web site analysis tool that provides details about how visitors interact with a site by reading tags put into the content when it was created with Macromedia’s Dreamweaver Web site design tool. Aria 5.0 features a relational database architecture based on Oracle’s 8i software and a new reporting interface that supports the Online Analytical Processing (OLAP) standard. LikeMinds provides real-time personalization of Web content based on a user’s preferences and behavior. LikeMinds 5.0 adds an Item Affinity Engine that analyzes products purchased together and makes additional sales recommendations. LikeMinds 5.0 also adds integration with BroadVision’s rules-based e-commerce platform and speed improvements. Both LikeMinds 5.0 and Aria 5.0 ship later this month and start at US$100,000 each. Macromedia is in San Francisco and can be reached at http://www.macromedia.com.
Prices listed are in US currency.