Top cloud computing merchants continue to earn big bucks but an onslaught of new entrants is forcing them to rethink and rejig their strategy in order to maintain their dominance, according to a recent report.
For instance, TBR said, salesforces.com has ventured from sales management tools into application development. From being a virtual machine rental service, Amazon has taken to hosting entire databases in the cloud.
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Other hosting providers are now also looking to Latin America, South America and the Asian-Pacific region for new customers.
Sometimes, TBR said, diversification is also causing the cloud giants to compete against erstwhile partners. For example, Salesforce’s HR service is competing with WorkDay and Salesforce’s ChatterBox competes with Box, a cloud-based content sharing and collaboration business. Both Box and WorkDay were salesforce.com partners.