There’s no shortage of social media tools in the market, many of which are targeted specificially at enterprises. But CIOs should have learned by now that buying a tool doesn’t mean it will be used effectively.
As Mark Samuels notes in this piece, organizations can be drowned in the hype surrouding social media before the implementation starts. So he turns to the CIO of an insurance corporation with tips on how to ensure a social media project ends up encouraging staff to collaborate instead of collecting dust.
(Illustration from Shutterstock)
Among the lessons is that some tools may already be part of your enterprise. Another is that listening to staff is essential to formulating a social media strategy.
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com
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