IT WORLD CANADA CURATED Twitter is taking advantage of the increased demand for social CRM, business intelligence and recruiting among enterprises, but at the expense of consumer app developers, some have complained
It wasn’t too many years ago that Twitter was viewed basically as a toy. But once marketers realized its massive potential, things changed. When you hear about big data, in this case, of the unstructured variety, Twitter invariably pops up. There’s a very large market now for analytics tools that can sift through millions of tweets and determine customer sentiment.
Sponsor: IBM Canada Ltd
The Case for Business Analytics in Midsize Firms
Organizations that apply analytics outperform their peers – it’s a fact.