Fujitsu has rolled out Salesforce.com technology internally to 1,200 of its staff as part of a customer relationship management (CRM) system refresh.

So far, around 700 users have been trained and gone live on the new system, which is being rolled out to connect Fujitsu’s sales, marketing and business assurance employees.

It replaces a Siebel solution that Fujitsu used for pipeline reporting, and adds to Fujitsu’s existing third-party cloud products, such as Eloqua for marketing automation.

The company’s own Software-as-a-Service (SaaS) team implemented the new CRM solution, which includes Salesforce.com’s Sales Cloud and enterprise social network Chatter. Chatter enables user to share data more easily and collaborate more efficiently.

In the next stage of the rollout, Fujitsu plans to implement Salesforce Mobile and Chatter Mobile, so that staff can use the applications remotely and on mobile devices.

“After only a few weeks we began to see the benefits of implementing Salesforce.com’s Sales Cloud and Chatter, reinforcing our belief that cloud computing was the right choice for us in our drive to create a more integrated workforce,” said Paul Patterson, sales and business development director at Fujitsu.



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