Articles Related to Web analytics

IBM buys Web analytics software company

And so the buying spree continues for Big Blue with the purchase of Coremetrics, a marketing analytics provider. It will get folded into IBM

Microsoft to offer Web analytics for Silverlight

The open source Microsoft Silverlight Analytics Framework will debut in a beta form, giving developers Web analytics for rich media apps

Adobe snaps up Omniture for US$1.8 billion

The deal will inject Web analytics technology into Adobe's content creation tools while the new capability will help developers, designers and online marketers streamline content and app creation ...

Google may have to change stripes to serve big firms

The first thought that comes to mind when one hears the name Google Inc. isn't exactly "enterprise IT vendor." And yet, the company qualifies as such. True, it's a recent and small entrant, but Google seems intent on becoming a powerful player in this space.

Making forms perform

From the earliest days of the Internet, Web sites have benefited from the use of forms. The earliest version of forms used simplistic back-end CGI scripts written in Perl or other scripting languages to process the information and return the user to a thank-you page. The Web has grown up and so has the technology and methodology for building forms. They

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