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Articles Related to marketing

Emerging Tech

Calgary-based ad tech company launches latest version of its platform

Samira Balsara -
Calgary-based Ad tech company Embold has launched the latest version of its platform, an influencer marketing platform that connects brands with Canadian influencers. It...
Companies

New platform uses augmented reality to power video-enabled packaging

Samira Balsara -
Australia based company Immertia has launched a new platform called Displai which uses technology to seemingly bring product packaging to life. Displai uses augmented...
Data & Analytics

Salesforce Genie is now generally available to power real-time CRM experiences

Tom Li -
Salesforce today announced the general availability of the Genie customer data platform (CDP), a high-speed, hyperscalar data lake infrastructure to bring real-time insights from...
Artificial Intelligence

Mass Minority’s BAM spinning out into standalone company

Samira Balsara -
Marketing technology company Mass Minority is carving out its multi-patented marketing intelligence platform, BAM, into a standalone company based in Austin, Texas and Toronto,...
Data & Analytics

Preparing for When the Cookies Crumble

Suzanne Robicheau -
The marketing industry has come a long way in accepting the revolutionary changes occurring in consumer-targeted advertising. The next step in preparing for a...
Cloud

Harry Rosen brings its personalized in-store experience online

Vawn Himmelsbach -
Can a high-end retailer offer a digital customer experience that matches the personalized service it’s known for in-store? Can a decades-old company undergo digital...
Digital Transformation

Survey reveals growth in use of online videos among Canadian marketers and marketing agencies

Pragya Sehgal -
The 13th annual digital marketing pulse survey revealed a continuous growth in the usage of online video and said that this could be an extension of the television era.
Careers & Education

Hashtag Trending – Tesla being sabotaged, Uber tests new cheaper fare feature, autoplay video ads coming to Facebook Messenger

Mandy Kovacs -
Tesla is apparently being sabotaged, Uber is testing a new feature that lets passengers wait for cheaper fares, and Facebook is putting autoplay video ads in your private messages.

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