Mass Minority’s BAM spinning out into standalone company

Marketing technology company Mass Minority is carving out its multi-patented marketing intelligence platform, BAM, into a standalone company based in Austin, Texas and Toronto, ON

The business intelligence development company has patented its cloud-based marketing analytics platform that is capable of monitoring marketing efforts across all paid, earned, and owned marketing channels. BAM uses technology to monitor marketing performance against real-time consumer behaviour, determining brand efficacy and marketing effectiveness within specified brand categories. 

The information system then distills the data into a single brand attraction score, as well as creating individual scores across metrics for sales performance, web attraction, paid media effectiveness and efficiencies along-side brand efficacy, ranking and analysis, brand portfolio management, and more.

This new move is being supported through a Series B funding round that will be used to automate and scale the user experience in desktop and mobile, with a lens on AI for predictive analytics reporting. 

Mass Minority said in a release that it brought together a team of data scientists, mathematicians, statisticians, and market analysis experts to invent and validate BAM’s marketing effectiveness and brand efficacy. 

“Our clients call it their unfair advantage that guides them to winning positions in their markets with comparable, easy-to-understand, actionable reporting,” said Mass Minority chief executive officer Brett Channer. “Coming from leadership roles in creative-based agencies, I could no longer look clients in the eye and tell them what was working and not working. This drove me to assemble the science team that helped invent an unbiased inflight contribution to the ROI platform that puts the control back into marketer’s hands. At Mass Minority, better ROI for clients has been our single-minded unit of value and our BAM technology is a result of that focus.”

According to the company, BAM has helped Mass Minority clients achieve significant double-digit growth and improved ROAS (return on ad spend), with better overall marketing ROI (return on investment).

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Samira Balsara
Samira Balsara
Samira is a writer for IT World Canada. She is currently pursuing a journalism degree at Toronto Metropolitan University (formerly known as Ryerson) and hopes to become a news anchor or write journalistic profiles. You can email her at [email protected]

Featured Articles

Empowering the hybrid workforce: how technology can build a better employee experience

Across the country, employees from organizations of all sizes expect flexibility...

What’s behind the best customer experience: How to make it real for your business

The best customer experience – the kind that builds businesses and...

Overcoming the obstacles to optimized operations

Network-driven optimization is a top priority for many Canadian business leaders...

Thriving amid Canada’s tech talent shortage

With today’s tight labour market, rising customer demands, fast-evolving cyber threats...

Staying protected and compliant in an evolving IT landscape

Canadian businesses have changed remarkably and quickly over the last few...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now