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The marketing industry has come a long way in accepting the revolutionary changes occurring in consumer-targeted advertising. The next step in preparing for a...

Commerce Knowledge Hub: The CMO’s guide to analytics and more

Today’s CMO knows that they either have to learn and adapt to new standards and technologies, or be left in the dust. Customer engagement...

The New CMO Guide: A Handbook for Marketing Leaders

The CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO. Marketing leaders are...

Big Data Insights from CMO of Tangerine Part 1 and Part 2

Not convinced that Big Data can lead to transformative, actionable insights? Hear from Andrew Zimakas, CMO of Tangerine, and learn how this company...

Adobe, SAP announce reseller partnership, more integration

SAP will resell Adobe Marketing Cloud with its SAP HANA platform and its hybris e-commerce suite.

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