Commerce Knowledge Hub: The CMO’s guide to analytics and more

Sponsored By: IBM

Today’s CMO knows that they either have to learn and adapt to new standards and technologies, or be left in the dust. Customer engagement and analytics remains a top priority for CMO’s, though gaining information intelligence is where the competitive advantage lies. The best way to do this? Go to a source that seamlessly combines the consumption of knowledge based on your interests through engagement on multiple channels.

Now, you can gain insights into how analytics are being used by leading organizations to create sustainable business growth by viewing videos, podcasts, and whitepapers hosted in ITWC Commerce Hub.

Learn from CIO’s and CMO’s as they discuss their collaboration experiences and use of data to create better customer connections, improve operations, strategically invest and more. Whether you want to learn a new concept, hone your existing skills or find different ways to consume knowledge, our content is meant to drive better engagement through learning materials that best suit you. You’ll be able to listen to a podcast, watch a video, browse an infographic or read a whitepaper on topics ranging from customer analytics, to dissecting the anatomy of a CMO. You can also view interviews from your peers and access webinars to help understand where you rank compared to your global and national competition.

Gaining a competitive advantage that differentiates you from the competition in the marketplace doesn’t have to come from creating a new app or revolutionary service, it can simply come from finding a new stream of content and always being alert about the latest industry trends.

IBM is consistently ranked as a leading provider of commerce solutions and continues to deliver innovative solutions to customers around the globe. See how IBM solutions are designed to help you engage customers, drive insights and make sense of your data.

View this hub for information on IBM’s slew of tools and solutions to improve customer engagement, and your brand.


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Jim Love, Chief Content Officer, IT World Canada

Sponsored By: IBM