Not convinced that Big Data can lead to transformative, actionable insights? Hear from Andrew Zimakas, CMO of Tangerine, and learn how this company is accelerating customer acquisition, enhancing relationships with current customers, and building its brand — all based on better, in-depth understanding of its customers as revealed by analytics.
In Part 2 of this interview series with Andrew Zimakas, CMO of Tangerine, shares Tangerine’s experience with Big Data and provides tips for ensuring the successful use of analytic solutions — from setting up your framework and determining the questions your business needs to have answered, to understanding the role of big data as one – albeit key – part of establishing your strategy.
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