The New CMO Guide: A Handbook for Marketing Leaders

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    The CMO now comes second only to the CFO in terms of the influence he or she exerts on the CEO. Marketing leaders are in an excellent position to truly impact the destiny and direction of their companies.

    This paper serves as a guide to help you create a game plan so you can effectively:

    • Assess the current situation
    • Assimilate other people’s viewpoints
    • Determine critical success factors
    • Develop the important year-one game plan.
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