Five ways to create and optimize your personalization programs


    Personalization is a highly effective marketing strategy to engage, acquire and retain site visitors, the most effective vehicles for which are personalized emails and personalized product recommendations. Often, the biggest challenge of a personalization program is getting started and creating a framework that can continuously manage, measure and optimize your initiative.

    An optimized personalized email marketing and product recommendation program requires five key steps:

    • Set campaign goals
    • Put yourself in your customers’ shoes
    • Keep it simple
    • Measure, test and optimize your performance
    • Expand beyond the fundamentals
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