Thinking like a customer: Your cognitive future in the retail industry

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    Over the past decade, emergence of technology-enabled “smarter consumers” has upended traditional retail business models. Many retailers have tried to ride this wave using predictive technologies, but as the quantity of customer data continues to grow, executives fear that existing analytics capabilities are insufficient to gain the necessary insights to fully meet customer expectations.

    Forces are dramatically changing the retail landscape, including:

    • Expanding customer expectations;
    • Self-serve retail;
    • Technological progress;
    • Eroding margin;
    • And, security breaches.
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