Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale


    Zalando is Europe’s leading online fashion platform, with annual revenues of EUR2.2 billion. The company wanted to provide customers with the best offers at the right time, and to shape a multichannel marketing process to send each customer the most relevant offers and promotions.

    The company turned to IBM to help, leading to 50% shorter lead time for email campaigns all while launching 230 ultra-targeted email campaigns every day.

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