Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale

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    Zalando is Europe’s leading online fashion platform, with annual revenues of EUR2.2 billion. The company wanted to provide customers with the best offers at the right time, and to shape a multichannel marketing process to send each customer the most relevant offers and promotions.

    The company turned to IBM to help, leading to 50% shorter lead time for email campaigns all while launching 230 ultra-targeted email campaigns every day.

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