Emerging Tech When Facebook is a waste of time for business IT World Canada Staff @itworldca Published: August 14th, 2013 When you can’t differentiateStanding out in a crowd can be difficult. Especially when the crowd is as large as Lydia Dishman of CBS News tells usUm … all the time?Your not going to expect kudos from an anti-Facebook site, but there’s a legitimate message: If you get the wrong kind of follower, your reputation can suffer.When you shouldn’t be there in the first placeSome businesses belong on Facebook. Others, not so much, according to Mark Shaeffer at BusinessGrow.com.When there’s no ROIIt takes minutes to create a Facebook profile or fan page, and the rest of your life to maintain it. Ask yourself if it’s worth the time invested, according to the folks at online marketing firm Fiddler StudiosWhen it’s all about salesYou want to interrupt people’s personal time with a sales message, become a telemarketer. Social media’s about more than that, says Melonie Dodaro of Top Dog Social Media.When you’ve lost perspectiveLet’s face it, Facebook status updates are frequent composed of the banal minutiae of one’s life. Chris Portera’s advice is aimed at the user, but businesses should heed it, too. Emerging Tech Facebook, Social Media Top 9 new things from the iPad announcement Where's the intelligence in BI? Related Content Social media causes polarization – so where do we go from here? The 12 biggest tech acquisitions of all time The TikTok sweepstakes continue, but a researcher warns of dubious ads that need to be cleaned up on the platform Canadians’ reliance on internet has surged, and Facebook is the most toxic social media platform: CIRA report