Um … all the time?Your not going to expect kudos from an anti-Facebook site, but there’s a legitimate message: If you get the wrong kind of follower, your reputation can suffer.
When you shouldn’t be there in the first placeSome businesses belong on Facebook. Others, not so much, according to Mark Shaeffer at BusinessGrow.com.
When there’s no ROIIt takes minutes to create a Facebook profile or fan page, and the rest of your life to maintain it. Ask yourself if it’s worth the time invested, according to the folks at online marketing firm Fiddler Studios
When it’s all about salesYou want to interrupt people’s personal time with a sales message, become a telemarketer. Social media’s about more than that, says Melonie Dodaro of Top Dog Social Media.
When you’ve lost perspectiveLet’s face it, Facebook status updates are frequent composed of the banal minutiae of one’s life. Chris Portera’s advice is aimed at the user, but businesses should heed it, too.