AI-generated deepfakes, initially seen as an entertaining novelty, are starting to raise concerns about their potential misues. These AI enabled impersonations are high realistic and can fool almost anyone. They are also easy for anyone to create and distribute with AI tools available cheaply from a variety of sources.
In response, a number of companies from around the world are rushing to develop solutions for detecting these deepfakes and they are winning support from corporations and governments concerned about the threat these deepfakes can pose.
DeepMedia AI’s Dual Arsenal
Rijul Gupta and Emma Brown’s brainchild, DeepMedia AI, emerged with a dual offering: DubSync, an AI-driven tool for translation and dubbing, and DeepIdentify.AI, a sentinel against deepfakes. Their prowess caught the attention of the US Department of Defense, leading to a substantial $25 million contract for DeepIdentify.AI.
Estonia’s Digital Guardian
Estonia, that has one of the most advanced digital government programs in the world has a offering called Sentinel. Employing a sophisticated Defence in Depth strategy, Sentinel automates digital media authentication, serving democratic governments and defense agencies.
Kroop AI: India’s Answer to Deepfakes
From Gujarat, India, Kroop AI was created by AI scientist Jyoti Joshi and IIT alumni Milan Chaudhari and Sarthak Gupta. Their AI-enabled platform offers a shield against deepfakes in audio, video, and images, and is focused on the banking and finance sectors.
Sensity: The Netherlands’ Visual Sentinel
From the Netherlands, Sensity offers a visual threat intelligence platform available via their API, harnessing deep learning to unmask deepfakes.
Group Cyber ID: India’s Cyber Sleuths
India’s premier cyber detection center, Group Cyber ID offers an array of services from cybersecurity to digital forensics. Their expertise extends to government agencies, public sectors, and businesses, fortifying them against digital threats, including deepfakes.
Intel FakeCatcher: The Real-Time Detector
Intel, in collaboration with Umur Ciftci from SUNY Binghamton, has an offering called FakeCatcher, a real-time deepfake detector. Operating with a staggering 96 per cent accuracy, FakeCatcher claims to be a significant leap in real-time deepfake detection.
Q Integrity: Quantum Integrity’s Global Rebrand
Originally hailing from Switzerland, Quantum Integrity, now rebranded as Q-Integrity in the US, offers a deep learning solution tailored to detect deepfake forgeries. Their patented technology is customizable for a range of use cases.
Microsoft Video Authenticator: The Media’s Watchdog
In the lead-up to the 2020 US elections, Microsoft introduced the Video Authenticator. This tool generates confidence scores for media authenticity and became a part of the Reality Defender 2020 initiative. Collaborating with companies like the BBC and the New York Times, Microsoft’s tool is attempting to standardize authenticity technology.
Each of these companies are offering their unique AI-driven solutions to ensure the integrity of digital media. The need is certainly there, and for those who are successful, there is a ready and growing market interest.
Sources include: Analytics India Magazine