Over the last 10 years, Peter Reitano, CEO of Abacus, a performance Facebook ad tech/agency, has worked directly with some of the worlds largest blue-chip / Fortune 500 brands and award-winning agencies in Europe, Australia, Canada and the US.

Peter is also the co-founder of Bellwether, a not for profit which brings together entrepreneurs and leaders in Toronto’s startup, tech, media, and advertising space for collaboration and innovation.

He also sits on the Canadian Marketing Association’s digital council, the lead instructor at Bitmaker teaching digital marketing, and invests in early-stage startups (focussing on E-com), and on the board of several companies/startups advising on growth.


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