Susan Maclean

Articles by Susan Maclean

Keeping your customers front and centre

North Shore Credit Union uses customer relationship management (CRM) tools in a member-first context to market one on one to their most active, profitable and engaged members.

Applying CRM to improve customer service

As Cap Gemini Ernst & Young Canada

HP Canada prepares for mobile world at Cooltown

Hewlett-Packard Canada Co. opened its new Cooltown Tuesday to show its Canadian customers the potential of mobility and help them transform businesses to give customers the benefits of intelligent connected devices.

NCR hatches new ATM concept

Bringing mobile technology and automated teller machines (ATMs) together to lower costs of delivering transaction capabilities to convenience-seeking customers is a cracking good idea, according to NCR Canada Ltd.

Giving consumers what they want

BankWorks is a global research and consulting firm specializing in financial services and technology along with a recent entry into distance learning via satellite communication network. Helen Sinclair, BankWorks' CEO and former president of the Canadian Bankers Association, talked to us from her Toronto office.

Satisfying the most security-minded customers

What does it indicate when a vice president of an application hosting department has to move his office five times in a year to handle his department's growth? Possibly that the company is effectively mining a mother lode of opportunity.

From the Editor

I've recently had a behind-the-scenes peek at the Sun Microsystems computing support of the West McLaren Mercedes Formula One team at the Montreal Grand Prix. That's an exciting world of speed and daring and using the latest technology to outdistance the competition.

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