Thursday, June 24, 2021

Your CRM app can do cool things

Many organizations have a CRM application, but few staffers take advantage of all the opportunities it offers. A columnist for CRM Buyer argues that CRM is often treated like an IT project, not as a business project. “When that happens, features that weren’t front-of-mind during the implementation phase have a hard time making it off the back burner,” he writes. “That’s a wasted investment.

He makes three suggestions for organizations to follow to find the magic in customer relations management suites that make a lot of sense.

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Jim Love, Chief Content Officer, IT World Canada
Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com

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