— the new name put on Toronto’s Rypple earlier this month — is more than the new parent company’s entry into human resource software, argues industry analyst Josh Bersin in Forbes.


In this piece

he says the cloud application aids in goal setting, communication of goals, recognition, rewards as well as performance appraisals.


This is an interesting look at the strengths not only of but also of the Salesforce platform. In essence Bersin argues that by partnering with other providers of HR-related apps for recruiting and training it is becoming the heart of an ecosystem.


Of course, one of the advantages of such an ecosystem is it gives Salesforce a look at potential acquisition targets.

While the Rypple Web site now bears the name, the re-branded app itslef will be launched in the fourth quarter with new features.