Friday, June 18, 2021

Twitter analytics used for U.S. presidential race

Twitter will gauge the popularity of both candidates based on supporting (or opposing tweets). This sort of sentiment analysis, as it’s called in the IT industry, is a new and intriguing area for marketers especially. Efforts to give unstructured data (in this case, tweets) some sort of structure to allow it to be analyzed is gaining a lot of momentum.

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Jim Love, Chief Content Officer, IT World Canada

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