The World Series and CRM

(San Francisco’s AT&T Park. Eric Broder Van Dyke photo, Shutterstock) 
Do you often strike out with customers? Do they think you’re playing foul? Stepping over the line?
Okay, enough with the baseball metaphors. Except, with the World Series barely over, it’s time to take a look at the winning San Francisco Giants and ask if the team offers lessons in customer relationship management. Christopher Bucholtz thinks so in this piece in CRM Buyer. 
The Giants not only keep their subscribers happy, they also treat their employees well, he argues. Bucholtz asks a number of questions organizations should consider, including whether they have built processes or policies that stop the business from doing the things that convert customers into fans.
Consider this and then maybe your customers will play ball.

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Jim Love, Chief Content Officer, IT World Canada

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Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@]

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