Thursday, December 2, 2021

The changing face of Middle East assemblers

The Internet is driving new technology in the components business, according to a survey of the Middle East channel in the Middle East.

The region is not far behind the United States and Europe in adapting to new technology, according to the survey. With more and more subscribers accessing the Internet in the region, it is important for the local assemblers to use new products in assembled PCs.

“End users’ expectations forces the local distributor/reseller to supply the latest technology since they (the end user) always have the option to get it through the Internet anyway,” said Dhruv Srivastava of Tech Data Corp.

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