Television has come a long way since the simple, halcyon days of rabbit ears and a tiny three-channel universe.

According to a new report from IBM, disruptions in the television industry today will lead to long-term upheavals as dramatic as the music industry’s trials and tribulations. By 2012, the landscape will change so profoundly that the television industry will need open content and standards-based delivery platforms to generate revenue.Text

The report, dubbed The End of TV as We Know It: A Future Industry Perspective predicts that by 2012, the landscape will change so profoundly that the television industry will need open content and standards-based delivery platforms to generate revenue.

The report identifies several forces that are threatening TV’s traditional business model and its traditional lifeline: advertising. These forces include: