The predictions come and go, but the facts remain the same – the future of wireless technology lurks largely in the unknown.
A panel of industry executives last month debated the ways in which wireless technology will continue to grow, and acknowledged that many advances are yet to be imagined. Among the items discussed as affecting the progress of wireless technology, the corporate bigwigs argued over the need for bandwidth and where the next major step will come in this still nascent market.
Looking at Japan and Europe as models of current wireless adoption, the obvious question surfaces as to what role both bandwidth and telecommunication standards will play in the development of wireless in the North America. While the panelists supported the need for standards across the board, disagreement arose as to how important 3-G (third-generation) telecommunications networks will be for receiving data on a cell phone or on a personal digital assistant (PDA).
Chuck Parrish, executive vice-president at Redwood City, Calif.-based Phone.com Inc., said sufficient bandwidth currently exists to accomplish most of what users either want or need to access.
“Bandwidth is not the issue,” Parrish said. “It is how quickly you get a response” to requests for information. He encouraged his peers to think of wireless technology not as a browsing model but rather as a sort of surgical extraction of specific pieces of information.
Carl Yankowski, chief executive officer at Santa Clara, Calif.-based Palm Inc., suggested that companies can avoid bandwidth issues by concentrating on filtering Internet content. He argued that Palm could function efficiently while operating below the capabilities of the 3-G model.
Countering the views expressed by his competitors, Ben Waldman, Microsoft Corp. vice-president in charge of Pocket PC and wireless applications, said bandwidth would indeed play a key role in the wireless surge. He suggested that vendors and users alike will always find a way to do “more interesting things” with higher-powered technology – a remark that brought laughter from the tech-savvy crowd aware of the heavy load that some Microsoft software places on machines.
The speakers also discussed the storage capabilities of upcoming wireless devices. The panel generally agreed that within a relatively short time span, local storage on handheld devices could reach the 0.5GB to 1GB range. While no fixed time frame was mentioned, three to four years stood as the predicted date for this advance.
A few panelists said that heavy amounts of mobile commerce are also on the horizon. Jacob Christfort, chief technology officer and vice-president of development for OracleMobile Inc., said the traditional approaches to advertising could be revamped in a world where the identity and location of a user is readily available.
He presented a scenario in which a moviegoer exits a theatre and immediately receives a message displaying the gas stations in the area with the lowest fuel prices. While some will likely see this as a blessing, others may see it as an intrusion into their daily lives.
While some disagreement did arise, the fierce competitors remained relatively cordial to each other throughout the hour and half-long proceeding. The speakers tended to agree that success with wireless technologies requires a bit of cooperation and some not-so traditional alliances.
“We all in some ways compete, but we’re all in some ways very complementary,” Phone.com’s Parrish said.