SageMetrics upgrades Web analytics software

SageMetrics Corp. has updated its hosted Web analytics software, which is designed to give companies feedback on how visitors are using their Web sites.

SageAnalyst 10 reports on the activity of Web visitors, including site navigation trends, purchasing patterns, and the effectiveness of different marketing campaigns.

New features include Page Track, which overlays site metrics directly onto Web pages to help users visualize the appeal of different content and its placement on a Web page. Also on the reporting front, SageMetrics has added Page at a Glance, which gives a snapshot of activity on any individual Web page; some of the associated metrics include pages visitors are coming from, where they go next, and geographical data.

Other additions to SageAnalyst 10 include tools for tracking affinity between multiple products or content categories, as well as new ways to manage behavioral and registration-based user attributes.

SageMetrics’ competitors in the market for hosted Web analytics include Coremetrics Inc., NetIQ Corp., Omniture Inc. and WebSideStory Inc.

Web site analytics is one piece of the broad CRM puzzle. Analysts say aggregating and analyzing data from among multiple CRM systems is a big issue for enterprises. What complicates the task is that customer data is typically contained in multiple, disjointed data repositories; the volume of data is overwhelming; and reporting is handled sporadically, according to AMR Research Inc.

If CRM is handled well, analytically savvy companies can increase revenue two per cent to five per cent while slashing marketing, inventory, and other costs by up to 50 per cent, according to Laura Preslan, a research director at AMR Research.

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