Today’s financial consumers are disillusioned, skeptical, wary of firms and don’t believe privacy claims, declares the Forrester Research report titled Winning The ChangingFinancial Consumer, published in July 2003. The report, authored by Ekaterina O. Walsh with Bill Doyle, Ron Shevlin and Jeremy Sweeney, claims more than eight out of 10 online Americans don’t believe firms’ assurances that they will not share, sell or use personal data.

“Despite distrust in privacy claims, consumers are willing to share their information if they know exactly how they would benefit from doing so,” the authors write.

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