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Published: September 5th, 2002

Waterloo, Ont.-based Research in Motion slam-dunked its way into the National Basketball Association last month with a contract to provide the NBA with its BlackBerry Wireless solution. According to RIM, the BlackBerries allow communication between employees including league officials and executives throughout the organization, and provide customized software that brings up-to-date NBA scores, current game statistics, players’ points, rebounds, assists and a nightly leader board. According to an NBA spokesperson, the league opted for the BlackBerry for the convenience of having e-mail, messaging and schedules literally attached to the hip and all in real-time. Details can be found at

www.rim.com.

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Jim Love, Chief Content Officer, IT World Canada