Customer relationship management – it’s more than just a philosophy, it’s a key competitive advantage, with organizations across Canada rapidly deploying CRM systems in order to maintain and grow their businesses. In an environment of increased competition and globalization, the building of effective relationships with customers has become mission critical – it’s a growth strategy that makes sense. But it is a sad fact that many deployments of this powerful strategy and technology fail.

If CRM is properly planned and executed, it offers organizations a proven way to identify and maintain profitable customers, enhance customer loyalty and satisfaction, and increase revenues and long-term profitability. The Conference Board of Canada has organized an event that will provide you with the information you need to ensure your CRM initiative is a success.

Fee: $1,325 members; $1,495 non-members