With the right strategy, experts interviewed say, retailers can leverage mobile devices to keep shoppers in their stores and buying.
Here’s an idea: Equip floor staff with light wireless devices that can process credit/debit card sales on the spot instead of having customers line up at a service desk. That would speed up sales, and speed is one of the keys to customer satisfaction.
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com
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