Mobile CRM lets retailers fight back

The Internet is a mixed blessing for some retailers. On the one hand, it’s a great place to market you products. On the other hand, it’s a great place for competitors to market their products.
This has led to so-called ‘showrooming,’ where customers use a bricks-and-mortar store as a showroom for browsing products, then order what they want online after checking out competing prices with mobile devices. But according to this report in CRM Buyer, mobility is a two-way street.
(Mobile shopping image via Shutterstock)

With the right strategy, experts interviewed say, retailers can leverage mobile devices to keep shoppers in their stores and buying.
Here’s an idea: Equip floor staff with light wireless devices that can process credit/debit card sales on the spot instead of having customers line up at a service desk. That would speed up sales, and speed is one of the keys to customer satisfaction.

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Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@]

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