Thursday, June 17, 2021

Mobile CRM lets retailers fight back

The Internet is a mixed blessing for some retailers. On the one hand, it’s a great place to market you products. On the other hand, it’s a great place for competitors to market their products.
 
This has led to so-called ‘showrooming,’ where customers use a bricks-and-mortar store as a showroom for browsing products, then order what they want online after checking out competing prices with mobile devices. But according to this report in CRM Buyer, mobility is a two-way street.
(Mobile shopping image via Shutterstock)

 
With the right strategy, experts interviewed say, retailers can leverage mobile devices to keep shoppers in their stores and buying.
 
Here’s an idea: Equip floor staff with light wireless devices that can process credit/debit card sales on the spot instead of having customers line up at a service desk. That would speed up sales, and speed is one of the keys to customer satisfaction.
 
 
 

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Jim Love, Chief Content Officer, IT World Canada
Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com

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