HP announces services to make mobile personal

Hewlett-Packard Co. previewed a bundle of new services recently as part of its Adaptive Enterprise Strategy. Introduced at the 3GSM World Congress in Cannes, France, the announcements are focused HP’s goal of making mobile personal, according to the company.

During a conference call hosted by HP, the company focused on two key areas where improvements will take place – version 2.0 of the HP mobile Service Delivery Platform (mSDP) and the HP Integrated Service Management (ISM) platform.

According to HP, these improvements will help mobile operators “evolve away from” proprietary networks and move towards an open standards-based, modular service platform.

The mSDP enhancements are being made to the creation and delivery of mobile services portion of the service, which focus on mSDP’s integrated framework of software and tools, partner solutions, carrier-grade hardware and consulting and integration services, according to Jean-Rene Bouvier, vice-president and general manager of the OpenCall business unit at HP.

“This platform also covers all types of services whether they are voice-based or data-based and of course multimedia moving forward,” Bouvier said. “In this platform our use of standards and modular components allow us [the ability to] tailor the network, the overall architecture to specific operator needs.”

He added that the mSDP has a pre-integrated modular platform core that links all of the mSDP components, which draws on HP’s core network products – mainly the OpenCall software portfolio. He added that the solution also features a set of pre-integrated adapters for network management, location services and billing solutions.

MDSP also includes digital rights management as well as enhanced security controls for operators, end users and third parties on top of an improved standards-based Web service creation for rapid service interaction, Bouvier noted.

ISM – HP’s solution for business support systems (BSS) and operations support systems (OSS) – is the second area receiving advancements from HP, and focuses on usage and management of communications services. ISM is a framework of software solutions that fully integrate all the tools in back office into the infrastructure to allow for a fully integrated facility to manage and deliver services through an operator, said Phil McKinney, CTO of network and service provider solutions at HP.

McKinney said HP is making announcements around two of the application components within the ISM – content and mediation charging (CMC) as well as an upgrade to HP’s fraud management system.

CMC is an adjunct of software that goes with an enterprise’s billing infrastructure to allow for the billing both on a pre-paid and post-paid basis for complex services, complex content and content enriched media, McKinney said.

Enhancements to its fraud management system – what HP calls its SMS 9.0 – is a monitoring capability that is aware of rich media, next generation services. Today, in the case of fraud management within the operators, McKinney said many of those fraud infrastructures are focused on [VoIP] kinds of services.

“With SMS 9.0 we have significantly enhanced that platform to be fully aware of these next generation services, rich media content to ensure that the operators do not have an exposure from the standpoint of these new services and potential of fraud,” McKinney added.

Also at its 3GSM conference , HP planned to announce a partnership between itself and mobile systems provider Ericsson, with a plan to provide a unified messaging platform aimed at small- and medium-sized businesses.

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