The CEO of Europe’s largest P.C. manufacturer, Fujitsu Siemens, says usinesses are beginning to understand the financial benefits of being green and using IT products that are more environmentally-friendly.

At the company’s annual event in Munich, called VisIT 2007, Bernd Bischoff told Computerworld UK that firms now understood that the higher initial cost of much low-energy equipment was outweighed by the cost savings from cutting electricity usage.

He said that while being green was an attractive image for businesses to present, most arguments still came down to the bottom line and this was where green IT could be most attractive.

“A business might spend