Direct marketing via mobile devices

The growing trend for MMS (mobile messaging service) technologies has opened a doorway for retailers to advertise their products via mobile phones and PDAs (personal digital assistants), which could mean hi-tech spam mail for consumers.

Would you recommend this article?


Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.

Jim Love, Chief Content Officer, IT World Canada

Featured Download

Related Tech News

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Featured Reads