Saturday, May 21, 2022

Delinquent renters shamed on Web site

easyCar UK Ltd. has put a new spin on embarrassment. The company has launched an “overdue cars” section on its easyCar.com Web site.

Stelios Haji-Ioannou, owner of the European car rental chain, launched the site to help persuade people who had failed to return their rentals to do so, by naming and shaming them.

In the overdue cars section there are photographs to go along with delinquent renters’ names. The company uses a Web cam to snap a photo of every customer when they sign in.

There are also details about where the car was rented from, a description of the car, and how long overdue it is.

Recently, the company saw success from tits plan when a customer who had a car for one month longer than they were supposed to came by to return it. The customer dropped the keys off and left, according to the company. However, his picture and name will remain on the site until he returns to pay his late rental fees.

Haji-Ioannou told the London Evening Standard: “The idea is that it is a deterrent. We are constantly playing a game of cat and mouse with some of these people.

“If they know they are going to be photographed, they might not be so keen to give their car back so late.”

Asked if he thought naming and shaming was unfair, Haji-Ioannou said: “No. What I think is unfair is there are some people who are trying to get other customers to subsidize their driving.”

The Web site asks those with information on the whereabouts of the cars or the people themselves to contact easyCar.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada
IT World Canada Staff
IT World Canada Staffhttp://www.itworldcanada.com/
The online resource for Canadian Information Technology professionals.
Previous articleUpcoming Events
Next articleFrom the Editor-in-chief

Related Tech News

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.