In a recent survey of 142 companies worldwide, 41 per cent of respondents said their companies have experienced at least one data warehouse project failure, and only 15 per cent of the respondents claimed that their data warehousing efforts to date “have been a major success.”

The study, conducted by Arlington, Mass.-based Cutter Consortium, also found that just 18 per cent of companies say they have obtained a “360-degree” view of their customer data – or the ability to access, integrate and analyze pertinent data across all of their most important customer channels.



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