CisionPoint offers customizable PR management tool

Chicago, Illinois-based business and communication intelligence technology vendor Cision US Inc. launched new editions of its integrated software platform to help organizations meet their media and communications management needs.

The three editions of the platform – CisionPoint Enterprise, CisionPoint Professional, and CisionPoint Small Business – aim to make Cision’s integrated on-demand media research, distribution, monitoring, and analysis tools available to a wider base of marketing and public relations professionals.

“For most communications organizations, flexibility is paramount,” Joe Bernardo, president and CEO of Cision North America.

The Enterprise edition is targeted at communications teams in large, geographically-diverse organizations.

Professional edition is for communications teams in corporations, public relations and professional services firms managing one or more communications programs.

And, Small Business is for smaller-sized organizations.

Each edition has a customizable communications dashboard the integrates Cision’s research resource, the Bacon’s North American Media Database, with a range of services and functions.

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