Canadian sites not missing the link

Canadian companies that want to attract employees need to include a careers link on their Web sites, according to iLogos Research’s latest study called 20 Best Practices. The report examined Fortune 500 organizations in both the U.S. and Europe and the top 100 Canadian companies. Presently, sixty-four per cent of Canadian companies have a link on their Web sites.

Not surprisingly, the U.S. companies were number one in virtually every category, with Canada following the Europeans. The study posed questions pertaining to job postings on corporate sites, such as if a link existed between the corporate home page to a careers page and if the database could be searched for available jobs. In actuality, the study was conducted in three phases, with the Canadian data being compiled in this first quarter of this year.

Yves Lermusiaux said while Canada is statistically at the bottom, the research reveals that of the Canadian companies who are engaging in the portal link to a career section, are considered to be more advanced than those in the U.S. or Europe. And while traditional methods of posting jobs are still effective, he said the additional link is growing in importance. “It is extremely important, (and) I would say it is one of the most important features of a Web site. The Internet is very efficient at transferring data,” said the president of iLogos Research in San Francisco.

The focus or objective of the study was a means of targeting corporations in educating them on the potential benefits of adding the link to their sites. He was critical of corporations, blaming them and not the job seekers as the bottleneck to the Internet not being fully utilized. “They (Canadian corporations) need to understand that in order to manage the volume and to be efficient, they need to do more than accept resumes from e-mail (and) that they have to use new techniques.”

AT&T is one multi-national corporation that does include a careers link on its main home page, and is in the process of re-designing its Canadian site to include a portal for employment opportunities.

“There is not a site for Canada specifically, no, not an employment portal. If you’re looking for a job at AT&T you can look at the various job postings at our dot-com site under [the] employment site that talks about career opportunities and college recruiting,” said Danielle Soucie, corporate communications manager at AT&T Canada in Thornhill, Ont. She said there are plans to create a link to the site, but that the corporation is currently in the process of creating a uniform platform across all of their countries’ Web sites.

She said having a job link is important, but believes it would not deter people from applying for a job in the absence of a link. To compensate, she added they are currently using other Web sites or recruiting agencies when looking for potential employees. Soucie was not concerned over Canada’s third place finish in the report, saying Canada would earn the advantage by learning from the mistakes of the early adopters.

Peter Standeven, president at Canada in Vancouver said his company has included a job board on its site for over a year. The company acts primarily as a vehicle for other IT companies to recruit from . He believes the IT industry organizations have adopted a career link on their sites. “Most companies now, virtually all IT companies now in Canada have some sort of a link within their site to a careers section. Most are getting more aggressive about using the Internet as a recruiting tool.”

He said the more sophisticated IT outfits are not only posting jobs on their own sites but have also chosen to use posting boards across the Internet. “They’re using a real network of Web sites to attract applicants,” he said.

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