Call centre market blooms in Latin America

Here’s a message from Latin American businesses to their customers: Call us.

The use of call centres in Latin America is increasing, as large companies realize that providing telephone support to their clients is necessary to remain competitive, according to an International Data Corp. (IDC) study released this month.

Currently, Latin American companies find themselves with plenty of options to choose from in this market, because providers of call centre services spent “heavily” to set up and expand their operations between 1998 and 2001, to the point where there is a “certain degree of overcapacity,” said H

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