Apple-Samsung trial: Tablet confusion

The patent war in a California courtroom continues with the filing of a report that people watching a TV commercial for Samsung’s tablet thought it was an Apple iPad. Hmmm. iPad gets to the market first, markets the heck out of it and, suprise, people think every tablet is an iPad just from seeing a picture of it! Even though the commercial displays the word Samsung!

You read the story from CNET. It does caution that this is still Apple presenting its case and Samsung has yet to come up to bat.

Still, I’m not sure this bit of evidences this proves anything more than a) Apple marketers are geniuses, or b) Samsung hired the wrong marketers. Actually, as the story points out, the study was done in the early days. Today, Samsung’s Galaxy Tabs are doing quite well in sales.

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Jim Love, Chief Content Officer, IT World Canada
Howard Solomon
Howard Solomon
Currently a freelance writer, I'm the former editor of ITWorldCanada.com and Computing Canada. An IT journalist since 1997, I've written for several of ITWC's sister publications including ITBusiness.ca and Computer Dealer News. Before that I was a staff reporter at the Calgary Herald and the Brampton (Ont.) Daily Times. I can be reached at hsolomon [@] soloreporter.com

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