Thinking like a customer: Your cognitive future in the retail industry

Thinking like a customer: Your cognitive future in the retail industry

Over the past decade, emergence of technology-enabled “smarter consumers” has upended traditional retail business models. Many retailers have tried to...

May 12th, 2016 IT World Canada Team

Five ways to create and optimize your personalization programs

Five ways to create and optimize your personalization programs

Personalization is a highly effective marketing strategy to engage, acquire and retain site visitors, the most effective vehicles for which...

May 12th, 2016 IT World Canada Team

The New CMO Guide: A Handbook for Marketing Leaders

The New CMO Guide: A Handbook for Marketing Leaders

The CMO now comes second only to the CFO in terms of the influence he or she exerts on the...

May 12th, 2016 IT World Canada Team

The Consumer Conversation: The experience void between brands and their customers

The Consumer Conversation: The experience void between brands and their customers

Consumers today are more powerful than ever before, engaging with brands across multiple channels where they want and how they...

May 12th, 2016 IT World Canada Team

Three New Ways to Understand and Improve Your Customers’ Experience

Three New Ways to Understand and Improve Your Customers’ Experience

Today’s customers expect personalized, on-demand positive experiences whenever and wherever they interact with a brand. But with those interactions taking...

May 12th, 2016 IT World Canada Team

Achieve Customer Centricity in a Hyper-Connected World

Achieve Customer Centricity in a Hyper-Connected World

Improved customer experience is the brass ring of enterprise businesses, but often achieving a true customer-focus is one that eludes...

April 10th, 2016 IT World Canada Team

The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences

The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences

These experiences are becoming the differentiating aspect of marketing a product or service. But although consumer values and buying habits...

March 25th, 2016 IT World Canada Team

Omnichannel is no longer optional

Omnichannel is no longer optional

By creating real-time visibility into all interaction types -- including digital and phone -- call centre agents and supervisors can...

March 19th, 2016 IT World Canada Team

Framework For Actionable Customer Analytics

Framework For Actionable Customer Analytics

  Download this webinar to learn practical applications of analytical methods that create business impact including: Optimizing self-service and the...

December 19th, 2015 IT World Canada Team