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Customizing customer experience for today’s consumer

The definition of a positive customer experience is when a brand reacts to customer interactions for the purpose of meeting...

Sponsored By: IBM

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Improve your business with customer experience analytics

The old adage “the customer is always right” should be revised to “the customer is always right, always in a...

Sponsored By: IBM

Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale

Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale

Zalando is Europe’s leading online fashion platform, with annual revenues of EUR2.2 billion. The company wanted to provide customers with...

May 12th, 2016 IT World Canada Team

Thinking like a customer: Your cognitive future in the retail industry

Thinking like a customer: Your cognitive future in the retail industry

Over the past decade, emergence of technology-enabled “smarter consumers” has upended traditional retail business models. Many retailers have tried to...

May 12th, 2016 IT World Canada Team

Five ways to create and optimize your personalization programs

Five ways to create and optimize your personalization programs

Personalization is a highly effective marketing strategy to engage, acquire and retain site visitors, the most effective vehicles for which...

May 12th, 2016 IT World Canada Team

The New CMO Guide: A Handbook for Marketing Leaders

The New CMO Guide: A Handbook for Marketing Leaders

The CMO now comes second only to the CFO in terms of the influence he or she exerts on the...

May 12th, 2016 IT World Canada Team

The Consumer Conversation: The experience void between brands and their customers

The Consumer Conversation: The experience void between brands and their customers

Consumers today are more powerful than ever before, engaging with brands across multiple channels where they want and how they...

May 12th, 2016 IT World Canada Team

Three New Ways to Understand and Improve Your Customers’ Experience

Three New Ways to Understand and Improve Your Customers’ Experience

Today’s customers expect personalized, on-demand positive experiences whenever and wherever they interact with a brand. But with those interactions taking...

May 12th, 2016 IT World Canada Team

Achieve Customer Centricity in a Hyper-Connected World

Achieve Customer Centricity in a Hyper-Connected World

Improved customer experience is the brass ring of enterprise businesses, but often achieving a true customer-focus is one that eludes...

April 10th, 2016 IT World Canada Team