The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences

The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences

These experiences are becoming the differentiating aspect of marketing a product or service. But although consumer values and buying habits...

March 25th, 2016 IT World Canada Team

Omnichannel is no longer optional

Omnichannel is no longer optional

By creating real-time visibility into all interaction types -- including digital and phone -- call centre agents and supervisors can...

March 19th, 2016 IT World Canada Team

Framework For Actionable Customer Analytics

Framework For Actionable Customer Analytics

  Download this webinar to learn practical applications of analytical methods that create business impact including: Optimizing self-service and the...

December 19th, 2015 IT World Canada Team

8 Features Your Communications Solution Needs To Have

8 Features Your Communications Solution Needs To Have

The right communications solution gives growing businesses a critical competitive edge to capitalize on global opportunities. The Avaya solution is...

December 13th, 2015 IT World Canada Team

121583029

Social selling should focus on engagement, not the hard sell

Social networking has made it easier than ever before to connect with people you know and their extended network. This has...

December 9th, 2015 Gartner

IT department spiraling downwards

Cisco Mobility Solutions Overview: For Large and Midsize Organizations

This white paper outlines how Cisco’s on-premise and cloud managed BYOD solutions can provide secure mobile device access; Cisco Mobile...

February 17th, 2015 IT World Canada Team

Angry mobile user

Improving customer experiences, CIO-Style

Cable companies who change your first name to expletives on customer correspondence, banks who call you a slut in their...

January 29th, 2015 Danny Bradbury

Rogers

Rogers

COMMENT ON THIS ARTICLEWhen Toronto-based Rogers Communications Inc. was looking to provide better and consistent customer experience across its 93...

May 24th, 2007 Kathleen Lau

Happy employees, happy customers

Happy employees, happy customers

To borrow a phrase, it was the best of times; it was the worst of times. It was July 27,...

June 21st, 2004 Thomas Wailgum