A new company name, two new handsets.
Research In Motion is gone, the company now calls itself BlackBerry.
That’s how the Waterloo-Ont., based smart phone firm is going out into the world as of today with its new Z10 touch screen handset and Q10 handset with a physical keyboard on the next generation BlackBerry 10 platform.
That’s how it is kickstarting its bid to get back into the smart phone battle.
The BlackBerry Z10
The Z10, with a 4.2-in screen, will be available in Canada on Feb. 5 from carriers for $149.99 on a three year contract and $650 without a contract. There was no word on when the Q10, with its 3.1-in screen, will be out. Both handsets run on LTE and HSPA+ networks and have 1.5 GHz dual core processors, 2 GB of RAM and 16 MB of internal storage as well as an expandable memory card slot.
The Q10 differs not only with its keyboard, but it also has a back cover made from what CEO Thorsten Heins
said is a unique material that's lighter but harder than plastic.
In an hour-long global telecast, Heins and staff touted the new platforms capabilities, its unique materials, and, to show howcool the platform is anointed singer Alicia Keys as the company’s global creative director to get hot video directors and writers to show off BB10.
But Heins made it clear that a big show and flashy devices aren’t enough.
The BlackBerry Q10
“Today is not the finish line, it’s the starting line,” he warned the company’s 12,000 employees. “The future is still hard work”
Many of the features have been revealed already – the ability to have several applications running at once; Hub, the one-stop messaging centre; the digital keyboard that predicts the words you want before you finish typing; Peek, the ability to preview email; the camera that takes multiple shots to almost eliminate closed eyes – and Heins has promised that he’s kept something back for a big splash.