Facts and figures from the biggest consumer electronics show highlight changes in mobile industry
LAS VEGAS — It is the biggest show in CES history with over 150,000 delegates, 5,000 press, 3,200 plus exhibitors, more than 2 million square feet.
Here are some (source: CEA, GfK, Samsung) interesting quick facts:
- Ultrahigh definition (UHD) screens growth in 2014 with Netflix offering 4K UHD content in 2014 and global shipments of 8.7 million; watch for curved displays and OLED (still under 500,000 shipments); smart TV growth, 3D tapering.
- Smartwatches reach 1.5 million in 2014.
- Global technology market increased +3 percent and peaked in 2013 reaching $1068bn USD with smartphone and tablet growth offsetting decline in other products; the market will decline -1 percent in 2014 at $1055bn due to smartphone/tablet slowing growth shifting to lower end products.
- The enterprise mobile growth is +38 percent (from the Samsung enterprise mobility summit) thus much higher than consumer growth, which is slowing. In addition there is a shift from enterprise control and provision/purchase for mobile devices to consumers responsible for their own purchases which will be used in the enterprise.
Watch for Samsung in the enterprise. “Samsung Mobile customers are deploying hundreds, thousands or even tens of thousands of our highly sought-after, secure devices in a very short period of time given their need to replace legacy hardware,” said Tim Wagner, vice president and general manager of Samsung Mobile’s enterprise business unit. “For these customers, an investment in a mobile initiative is much greater than just the cost of purchasing the devices. They require the very best in security, solutions and services which we can now seamlessly deliver via Samsung Knox, the Samsung Solutions Exchange and Samsung Enterprise Services.” With Samsung Enterprise Services, Samsung Mobile builds upon its rapidly growing success in serving businesses.
In 2013, Samsung Mobile introduced the Knox security platform and also launched the Samsung Solutions Exchange to help businesses embrace a ”mobile-first” philosophy and turn off-the-shelf consumer devices into purpose-driven business tools. By combining these offerings with Samsung Enterprise Services, Samsung Mobile has further strengthened its comprehensive portfolio of enterprise solutions and services.
- Tech spending was 60/40 per cent, mature over developing markets in 2010; it will be 50/50 mature/developing in 2014.
- Emerging Asia tech spend overtook North America in 2013 and this trend will continue to grow in 2014.
- North America tech spend share is 24 per cent from 2010 into 2014; emerging Asia grows from 20 to 27 percent.
- In 2012, tablets had 40 per cent market share in North America versus 29 per cent in emerging markets; in 2014, this will shift to 33 per cent versus 42 per cent.
- In 2011, smart phones had 52 percent market share in developed markets versus 48 per cent in emerging markets; in 2014, this will shift to 30 per cent versus 70 per cent.
- As an example of the drive towards lower prices, the average sales price for smartphones in 2010 was $444; in 2014 $297.
- 79 per cent of spending is on mobile devices but this is slowing.
I have more reports coming.